GOAL

Since Pinterest Collage is newest feature from Pinterest, we would like to explore its learnability, discoverability, and …. And we aimed to learn if the mobile version of a new feature Pinterest Collage is intuitive to new users who had never used or used only once before.

Recruit

Tools:

Step 1: Send out the screener survey

We set out to recruit participants who met the following criteria:

1. Aged 18 years or older: To ensure participants could provide informed consent in compliance with IRB regulations.

2. Uses Pinterest at least once per month (in the last 3 months): To scope our study to users familiar with the Pinterest platform, providing a consistent baseline for evaluating the collage feature's learnability, discoverability, usefulness, and effectiveness.

3. Has never used the Pinterest collage feature, or has used it only once: To focus our investigation on the initial learnability, discovery, and efficiency of the tool for new or inexperienced users.

Interview

Task 1: Creating a New Collage
Participants were asked to create a new collage from the Pinterest homepage. This task addressed research question 1 by examining whether new Pinterest Collage users could notice the Collage feature and understand the placement and organization of the feature. The focus was on feature discoverability and initial intuitiveness.

Task 2: Customizing a Collage
Participants were asked to customize their collage using a full range of tools and actions, including: finding a pin of a cat, removing the background, adding the cutout to their collage, using the camera tool to take a photo of their hand, rearranging images, adding text, adjusting color and font, and applying animated text. Combining these steps allowed us to assess learnability, efficiency, and effectiveness for first-time users of the Collage feature. This task also provided insight into users’ thought processes as they interacted with tool layouts, discovered features, and attempted to complete their task. Additionally, Task 2 helped answer research questions 2 and 3 by showing what tools users expect, which features they struggle to locate, and which actions they find intuitive or difficult.

Task 3: Deleting a Collage
In this task, participants were asked to publish their collage as a pin and then delete it. This task addressed research question 4, which focused on the efficiency of deleting a collage. Observing where participants navigated and how long it took them to locate the delete option allowed us to determine whether the deletion flow was intuitive and to identify the method participants used when attempting to delete a collage.

Step 1: Code the feedback from participants

My teammates and I looked over our interviews notes and transcript then extract the key points mentioning by participants.

Step 2: Grouping similar codes from multiple participants to create the overall theme

We recorded through Zoom to get the transcript. To analyze the data, we used ground method to analyze our data where first we created a table to show overall what each participants say then we group the similar theme together.

(Picture of table and Miro sticky notes)

Our final cohort consisted of 10 participants. They aligned closely with our target profile: all were University of Washington students over the age of 18 who reported using Pinterest more than once per week but had little to no experience with the collage feature. While our screener received 31 responses, 10 individuals completed all follow-up steps—scheduling a slot, completing the consent form, and attending the interview.